____________________________________________________________________________________________
Claudio Langone, Arnoldo Campos, Maria Beatriz Martins Costa, e Leonardo Cleaver de Athayde - Promoção comercial da Embaixada do Brasil em Berlim
The Seminar on “Family Agriculture and the 2014 World Cup″, promoted by the Agrarian Development Ministry and organized by Planeta Orgânico, and held on February 15, 2011 at the Holiday Inn Hotel in Nuremberg, was a great success, exceeding the organizers’ expectations. Extra chairs were necessary in order to accommodate the people, numbering more than 60, who attended the Seminar.
Claudio Langone, Coordinator of the National Chamber for the Topic of Environment and Sustainability in the 2014 World Cup, linked to the Sports Ministry, opened the series of presentations, speaking about the presence of family farm products at the 2014 World Cup, as a means of social inclusion and job and income generation. Langone said that among the themes already considered by the Sports Ministry for the 2014 World Cup is the “Organic and Sustainable World Cup”.
Auditório cheio
Arnoldo Campos, Director of Income Generation and Added Value at the Family Farming Secretariat of the Agrarian Development Ministry, presented the “Rural Brazil Talents” project, which will compose a database for supply and demand of family farm product for hotels, inns and restaurants in the 12 cities that will host the 2014 World Cup, promoting eco-tourism.
Helmut Eger, Forest Program Director at GIZ, stressed the importance of public-private partnerships for sustainability, pointing out that the promotions undertaken by GIZ (GTZ’s new name after the merger between DEG and GTZ) in the period 2009/2010 already amounted to more than 1,400,000 Euros.
Almoço Networking
Maria Beatriz Martins Costa, director of Planeta Orgânico, gave a presentation on the Added Value of Family Farming, reminding those present that Brazilian family agriculture meets the global demand for initiatives committed to traceability and sustainability.
An audience including Germans, Italians, Argentineans and Brazilians was present at the Seminar, and the lunch offered at the event was a time for developing friendly relations and business contacts that had been initiated during the Seminar.
The cocoa bean producer Jedielso Oliveira and Brazil nut producer Terezinha Medeiros, who presented their success cases, surprised the foreign participants by their professional and entrepreneurial posture; both of them have already been exporting their products to Germany and Austria since 2009.
|
Photos from Luncheon Seminar “Family Farming and Brazilian World Cup 2014,” day 15 February 2011 |
__________________________________________________________________________________________________________________
