Afonso Florence, Minister of Agricultural Development) received Claudio Langone (representing Min. of Sports), Arnoldo de Campos (Income and Value Added Director - Ministry of Agrarian Development) and Maria Beatriz Martins Costa (Planeta Orgânico’s Director) in a meeting to introduce Organic and Sustainable World Cup initiative in Brazil.
The core group “Organic and Sustainable World Cup” (Copa Orgânica e Sustentavel), coordinated by Ministry of Agrarian Develpment, is conducting meetings with the Ministries, introducing initiatives that will be part of the Sustainable and Organic Cup. Meetings with the Ministries of Agricultural Development, Sports, Tourism, Social Development and Hunger Defeat, Environment, Agriculture and Food Supplies have been held. Planeta Orgânico and is a member of the core group of “Organic and Sustainable World Cup” (Copa Orgânica e Sustentavel).
On December 8, 2011, a dinner was held in São Paulo in which the initiative of the Organic and Sustainable World Cup campaign was presented. The event was sponsored by Núcleo Temático Copa Orgânica e Sustentável, and organized by the Ministry of Agricultural Development (MDA), Planeta Orgânico and IPD, part of Núcleo Temático.
Arnoldo Campos, Director of Income and Value Added Dept. of Ministry of Agrarian Develpoment, presented the campaing proposal.
More than 60 representatives from the organic and the sustainable sectors attended the event.
Companies with a strong presence in the organic sector such as Pão de Açúcar, Native, Mãe Terra, and certified companies such as IBD and Ecocert, as well as ABIS (Brazilian Association of Ice-Cream Industry) supported the proposal of the Organic and Sustainable World Cup.
Alexandre Borges, Director of Mãe Terra, said: “Mãe Terra wants to help thousands of consumers to have the option of eating organic and healthy products during the World Cup 2014. So, our challenge will be to have “consumer ready” and “tasty” organic products at disposition. The above mentioned dinner had the responsibility of laying the foundation to start up a project, not only relevant for the industry but also for Brazil during the World Cup. I left the dinner table full of hope, knowing that we will perform a “ball show” with the Brazilian organic and sustainable products.”
Businessman Nardi Davidsohn, part owner of the restaurant where the dinner was held, discussed with Arnoldo Campos about his interest in taking his restaurant, Quintal dos Orgânicos, to other cities in Brazil.
The President of ABIS (Brazilian Association of Ice Cream Industry) Eduardo Weisberg was also present at this dinner and he expressed his support to the initiative: “It was great to be part of the launch of the Organic and Sustainable World Cup Project.I understand that the Government is on track with the creation of a multi-disciplinary association that leads the organization and the actions of Organic and Sustainable Cup. Brazil is a unique country and, I am pretty sure it is also well-organized. We will create an event that will have a positive impact on the world. I am enthusiastic and already consider myself a partner in this endeavor. Congratulations to the Federal Government, organic IPD and Planeta Orgânico for this brilliant initiative”, said Eduardo Weisberg.
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